THE Midland News Association – publisher of the Shropshire Star – is the UK’s largest independent newspaper publisher and sits at the forefront of the UK publishing industry.
A family-owned business dating back to the 1880s, its continual investment in publishing across Shropshire enables the group to focus on achieving exemplary editorial standards, technological innovations and production quality that continues to set the industry standard.
With a portfolio of print titles including Britain’s biggest selling regional newspaper the Express & Star and another of the country’s biggest titles the Shropshire Star, the MNA evolves to meet audience needs.
Its focus on innovation means the MNA is evolving into a total media provider, with multiple channels to market including print, online and state of the art apps.
Backed by a series of weekly newspapers plus magazines and websites, clients’ advertising campaigns can be tailored for maximum impact.
The ability to monitor how the local audience interacts with and between these different media channels means the MNA is uniquely placed to connect advertisers with customers in Shropshire and the wider Midlands community.
The MNA products serve all of Shropshire, a diverse marketplace with a thriving mixture of agriculture, industry and commerce.
The Shropshire Star, which has been the daily newspaper for the region since it was launched in 1964, continues to play a leading role in local life, reporting on the highs and lows of its communities from its unique place at the heart of its towns and villages.
The Shropshire Star operates a number of awards ceremonies celebrating the best that the region has to offer including the Excellence In Business Awards, which are growing in reputation and stature.
The readership figure alone stands close to half the adult population in the circulation area, demonstrating the depth of market penetration and affiliation the local readership has with the paper.