Bakery bosses have served up an early boost for the Llangollen International Musical Eisteddfod.
Earlier this year the festival launched a cash appeal because the 2015 event was heading for a financial loss.
The appeal raised £50,000 and now long-term sponsors the Village Bakery are paying next year’s sponsorship money ahead of time.
Boogie-woogie legend Jools Holland is returning to Llangollen International Musical Eisteddfod – to celebrate becoming a vice president of the iconic festival.
According to the former Squeeze pianist, band leader, author, TV and radio presenter he’s delighted to have been offered the honorary role at the “utterly brilliant event”.
Jools and his Rhythm & Blues Orchestra will be bringing down the curtain on the 70th Eisteddfod next summer with a foot stomping party on Sunday, July 10.